Case Studies

USABILITY TESTING FOR A MEALKIT SUBSCRIPTION BOX

*Due to confidentiality, full case study is only available via email

Understanding how users think of menu flexibility through a high-level mental model. Once insights were uncovered, testing several prototypes in order to determine which features align best with user needs.

GENERATIVE RESEARCH, USABILITY TESTING

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Nikki AndersonComment
Olapic Generative Research Strategy & Process

UX RESEARCH FOR AN E-COMMERCE PLATFORM

Defining and executing a user research strategy, leading to the creation of research-based deliverables, as well as best practices for generative and evaluative research, and empowering team members to conduct research.

GENERATIVE RESEARCH, STRATEGY, PERSONAS, CUSTOMER JOURNEY MAP

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Nikki AndersonComment
ALICE: UX Research, Strategy, UX/UI - Hotel

UX RESEARCH & STRATEGY - RESDENTIAL PRODUCT

Understanding if moving into the residential space would positively impact ALICE and the platform. Discovering a new user base through user research.

GENERATIVE RESEARCH, EVALUATIVE RESEARCH, COMPETITIVE ANALYSIS, PERSONAS, USER FLOWS, ECOSYSTEM MAPS, ORG CHART, JOURNEY MAPPING

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Nikki AndersonComment
ALICE: Generative & Evaluative Research - Residential

UX RESEARCH & STRATEGY - HOTEL PRODUCT

Creating a strategy for ALICE's first user research initiative, which led to a series of deliverables for both the hospitality and residential platforms, and demonstration behind the value of user research. 

GENERATIVE RESEARCH, STRATEGY, PERSONAS, USER FLOWS, ECOSYSTEM MAPS, ORG CHART, JOURNEY MAPPING

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Nikki AndersonComment
Rehome: UX Research, Strategy, UX/UI

UX RESEARCH & DESIGN FOR REHOMING PETS

Re-envisioning how pet owners can find a new and safe home/owner when they need to surrender their pets. Redefining how pet seekers browse and find a pet that is a good fit for their personality and lifestyle

GENERATIVE RESEARCH, GUERRILLA USABILITY TESTING, STRATEGY, COMPETITIVE ANALYSIS, PERSONAS, USER FLOWS, IA, WIREFRAMES, BASIC UX

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Nikki AndersonComment