Selected UX Research Projects
*Due to confidentiality, full case study is only available via email
Understanding how users think of menu flexibility through a high-level mental model. Once insights were uncovered, testing several prototypes in order to determine which features align best with user needs.
GENERATIVE RESEARCH, USABILITY TESTING
UX RESEARCH FOR AN ONLINE ACADEMIC PUBLISHER
Helping the client to better understand the needs and expectations of their users surrounding potential new functionality within Wiley’s online article content.
UX RESEARCH FOR AN E-COMMERCE PLATFORM
Defining and executing a user research strategy, leading to the creation of research-based deliverables, as well as best practices for generative and evaluative research, and empowering team members to conduct research.
GENERATIVE RESEARCH, STRATEGY, PERSONAS, CUSTOMER JOURNEY MAP
USABILITY TESTING FOR AN E-COMMERCE PLATFORM
Employing user research techniques in determining product innovation and testing prototypes of new features.
EVALUATIVE RESEARCH, USABILITY TESTING, WIREFRAMES, PRODUCT INNOVATION
UX RESEARCH & STRATEGY - RESDENTIAL PRODUCT
Understanding if moving into the residential space would positively impact ALICE and the platform. Discovering a new user base through user research.
GENERATIVE RESEARCH, EVALUATIVE RESEARCH, COMPETITIVE ANALYSIS, PERSONAS, USER FLOWS, ECOSYSTEM MAPS, ORG CHART, JOURNEY MAPPING
UX RESEARCH & STRATEGY - HOTEL PRODUCT
Creating a strategy for ALICE's first user research initiative, which led to a series of deliverables for both the hospitality and residential platforms, and demonstration behind the value of user research.
GENERATIVE RESEARCH, STRATEGY, PERSONAS, USER FLOWS, ECOSYSTEM MAPS, ORG CHART, JOURNEY MAPPING
UX RESEARCH & DESIGN FOR REHOMING PETS
Re-envisioning how pet owners can find a new and safe home/owner when they need to surrender their pets. Redefining how pet seekers browse and find a pet that is a good fit for their personality and lifestyle
GENERATIVE RESEARCH, GUERRILLA USABILITY TESTING, STRATEGY, COMPETITIVE ANALYSIS, PERSONAS, USER FLOWS, IA, WIREFRAMES, BASIC UX
MA Thesis: The Affects of Public Service Announcements on Mortality Salience
The goal of this study is to examine anti-obesity ads in order to understand if they are unconsciously raising participant's mortality salience.
For this study, it is hypothesized that viewing anti-obesity PSAs will heighten participant's levels of mortality salience.